LeoVegas, through LeoVentures, is investing EUR 1.1 m for 25% of the shares in SharedPlay with an option to increase its ownership in the future in accordance with predefined conditions. SharedPlay is a new company that enables players to share their gaming experiences with each other, among other things through the industry’s first solution for playing casino games in multiplayer mode. The company was founded by Karolina Pelc, one of the most prominent profiles widely associated with casino product and innovation expertise.
Interest in sharing and following each other’s experiences online has long been popular in other entertainment categories such as computer games, music and film. This trend is now growing also in gaming and casino. SharedPlay’s mission is to transform solitary game sessions into engaging multiplayer and entertaining experiences. This is made possible by being part of a social community while playing and enables players to share their experiences digitally.
“We see a new behaviour in the gaming market as well as in many other digital consumer segments – it’s about sharing your fun and excitement with your friends, but also with others who have the same interest,” comments Gustaf Hagman, LeoVegas’ Group CEO. “The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”
Karolina Pec, founder and CEO of SharedPlay, comments: “SharedPlay was established to capitalise on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry. We aim to create the best and most engaging product for making casino more social among players. There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience. LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development, and have shown through their other investments that they are proficient at driving growth and creating value.”
SharedPlay is the gaming industry’s first B2B solution with an SaaS model that makes it possible to offer a gaming experience in multiplayer mode. SharedPlay will offer a cutting edge technology solution allowing players to play together, share the excitement of the game and interact with each other through a variery of social features. Read more at their corporate site sharedplay.io.
LeoVenture’s investment focus
LeoVegas aspires to be the most innovative, entrepreneurial and tech-oriented company in the gaming industry. LeoVentures is LeoVegas’ unit for investing in entrepreneurial companies in various verticals of the industry and thereby contributes strategic value to the LeoVegas Group. LeoVentures has the ability to drive growth and value creation by allowing the portfolio companies to retain their identities and independence at the same time that they can accelerate with capital, knowledge and other synergies from LeoVegas. This gives LeoVentures a unique capacity to invest, grow, and over time realise the value of venture companies and new strategically important opportunities for the Group.